(937) 903-3291 daniela.acunabieri@gmail.com

Daniela Bieri

Daniela BieriDaniela BieriDaniela Bieri

Daniela Bieri

Daniela BieriDaniela BieriDaniela Bieri

(937) 903-3291 daniela.acunabieri@gmail.com

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designing rewards cards

Initial research slide on loyalty programs with images and color palettes.

I was hired as an intern to help MAGO Grill & Cantina redesign cards for their rewards program and envelopes over the summer of 2025. 


I was given the old designs (bottom left) and lots of creative freedom. 


I began with researching other brand's rewards programs and MAGO's past program. 

Color palette and pattern finalization for Mago project with decorative tile design.

The pattern seen across the final designs was inspired by the tile in the restaurant. 


MAGO's team wanted their color palette to feel more sophisticated and elevated while staying on brand. This is why I landed on the color palette on the far right. 

Sticky notes on a wall with 'Friends & Family' and fundraising levels, next to large text saying 'Friends & Family'.

In a brainstorming session with a member of the marketing team, we decided on the new name for the rewards program. 


I created a mark to be used on the designs. 

results

The final card designs on the left incorporate graphics used throughout the MAGO website with an elevated and exciting feel. 


On the right is a graphic I designed to describe how the program works in simple terms to the customers. 

The final envelope design would contain one of the cards and explain the program. The envelope makes the card gift-able. 

MAGO asked me to create a flyer that can be placed on the tables at the restaurant to introduce the new rewards program. 


This new program and my designs have yet to be implemented at the restaurant but are still being pitched to branding team.

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